Brands Branding @ Aspiring Youth!
By content | appco Group, direct marketingIn the UK, latest research has shown that the brands aspiring to connect with 18-to 24-year-olds must now tailor their offers to five distinct groups within this demographic. Among these, most focused ones are the ‘Cotton Wool Kids’ -financially protected young adults, ‘Go-Getters’ and the ‘Passive Massive’. Young people show diverse attitudes towards the economy,