In the UK, latest research has shown that the brands aspiring to connect with 18-to 24-year-olds must now tailor their offers to five distinct groups within this demographic. Among these, most focused ones are the ‘Cotton Wool Kids’ -financially protected young adults, ‘Go-Getters’ and the ‘Passive Massive’. Young people show diverse attitudes towards the economy,
As smartphone and tablet penetration extends further than ever before, brands are moving into new territory by taking learning digital with engaging, educational apps. Reports from the National Literacy Trust suggest that, almost nine out of 10 school pupils aged seven to 11 have a mobile phone, although less than three-quarters have books at home.
Pubs are seen from long back as the centre of any university social life. But, according to a latest report which was collected from over 2000, many students are bypassing them and drinking at home before going straight to nightclubs. This report shows that pubs and bars need to improve their offering considerably to win
“Music is one of the most powerful and fun ways to connect,” says the spokesperson for Facebook after the company announced a new ‘Listen With’ button in Facebook Chat. The new feature lets you listen to music with friends on the social network. ‘Listen With’ Friends will start rolling out to all of Facebook’s 800
Students are a powerful choice of direct marketing solutions, from data to direct mail. These solutions enable clients to target the student audience accurately, making the method of marketing particularly cost-effective. Direct Marketers like Redwoods Advance collects database from colleges and schools which offers powerful ways of reaching the 16 to 24 year-old market. If